VIRAL
by Joshua Irwandi
![Joshua-Irwandi-BredaPhoto-VIRAL-sm Joshua Irwandi at BredaPhoto 2021 VIRAL](https://forhanna.com/wp-content/uploads/2022/03/Joshua-Irwandi-BredaPhoto-VIRAL-sm.jpg)
About the project
VIRAL started as a photography project about the heroism of doctors and nurses fighting the COVID-19 pandemic in Indonesia, but soon unfolded itself around this one iconic photograph.
Too often images serve as an illustration in a journalistic publication, it seldom happens that one image carries a whole narrative by itself and defines the human tragedy of what dominates world-news (the global COVID-pandemic).
“Sometimes, reality is something very difficult to deal with”
More about the project
Marc Prüst's doctoral research at the University of Groningen focuses on the transition within the entire visual economic industry, aiming to clarify how economic value relates to social value. Developing this understanding requires a historical perspective on the economic infrastructure of non-fiction photography, the current state of this media economy, and the role and position of both professional photographers working in various fields and institutions such as galleries, museums, publishers, agencies, funds, interest groups, etc.
The results of this research will be practically translated into an annual publication, public events, and potentially webinars. Forhanna focuses on a small part of the whole, autonomous narrative photography, but deems it necessary to support Prüst in his research that benefits the entire sector. It aligns with Forhanna's mission to recognize the importance of this project, as it can provide essential insights to creators and involved parties about the structure of the photographic industry, how to act professionally within it, and gain new perspectives on possible future developments.
Short film
Photographer Joshua Irwandi recounts the making and impact of his image ‘Viral’.
About the photographer
![Joshua-Irwandi Joshua Irwandi](https://forhanna.com/wp-content/uploads/2022/01/Joshua-Irwandi.jpg)
After having received education in Canada and the United Kingdom, right after graduation in 2015 Irwandi spent a year as museum staff at the Asmat Museum of Culture and Progress in Agats, West Papua.
Irwandi has a MA in Photojournalism and Documentary Photography from the University of Arts in London and a BA in English literature.
Project updates
What Forhanna did
type of support: Finance & Production grant
Forhanna initiated and supported the first exhibition of Irwandi’s work at BredaPhoto that showcased the iconic, widely shared, and discussed photograph of the corona pandemic to challenge the viewer to be engaged in the strong emotions that this image provokes and to be part of the discussion.
Geert van Kesteren made an exclusive interview and video with Joshua Irwandi in which he reacts to his controversial and much-discussed image. The video was presented at BredaPhoto and provides content and background information to the VIRAL project.