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Tell your story

The world of documentary photography finds itself in a paradox. Visual exhibitions continue to attract the masses and institutions as World Press Photo grow internationally.

Yet, it becomes increasingly difficult for the average photographer to make ends meet. 

‘How can narrative photography be made future-proof?’

That’s the central question of Tell Your Story. A New Role for Photography in a Changing Market.

Visual story editor Marc Prüst studied numerous real-life examples from the world of photography, as well as lessons learned from other sectors like online radio and journalism.

How are photographers, journalists and artists adopting to the digital economy and the demise of traditional media?

Readers will learn about various earnings and distribution models, and tools to tap into the right market for their work.

Additionally, a practical leaflet guides photographers through the various steps of a successful photography project.

The New Business of Photography

As a follow up Forhanna recently initiated a new researchproject to help identify how photographers can create not just sustainable projects, but sustainable careers.

Read more about it here


Take a sneak peak at the book. Or download the pdf.

Tell your story bookpresentation

The book was presented at 4 February 2020 at Pakhuis de Zwijger in Amsterdam. During the event ‘Future Proof Photography’, a wide range of experts were present among others:

  • Marc Prüst – Moderator, photography consulent & curator and researcher / writer of ‘Tell Your Story’
  • David Campbell – Writer, professor and producer who analyses visual storytelling
  • Monique Nolte – Director of Doclines, ‘Het beste voor Kees’
  • Suzanne Henning – Director at DuPho & boardmember of Pictoright
  • Jan Hoek – Artist and writer
  • Manola van Leeuwe – Photographer and graphic designer
  • Lars van den Brink – Photographer

Download the pdf for free

Tell your Story program

As part of our mission to promote the documentary photography genre, Forhanna has partnered with visual story editor/curator Marc Prüst to develop a comprehensive series of webinars that provide photographers the tools they need to professionalise their projects and visual narratives.

This series of webinars about visual storytelling focusses on the photobook as a narrative medium and is part of the Tell your story’-program.

Future webinars will provide more in-depth information for photographers looking to link a business model to their project.

Why Forhanna invested
in future-proof photography

Forhanna invested in this project because we are committed to supporting documentary photography, and to strengthen the very foundations of the profession. The new earnings and distribution models that were studied for this project, will help make photography future-proof.

Forhanna and Marc Prüst will continue to cooperate. We plan to organise workshops, lectures and other events about this topic.

Contact office-at-forhanna to learn more.


This ‘Tell your Story’ project was supported by the Dutch Journalism Fund (Stimuleringsfonds voor de journalistiek), Forhanna, DuPho., the association of professional photographers

World Press Photo, and Pictoright Fonds, the author’s rights organisation for visual creators in the Netherlands.